Evan Nierman: Crisis PR Expert: Exclusive Interview

by Fred Fuld III

The following informative interview was provided by Evan Nierman, a crisis public relations expert, and founder and CEO of Red Banyan, a crisis communications company. He is also the author of the the book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line. I previously reviewed the book a few days ago.

If you are wondering what to do if you are confronted by aggressive reporters, or even if you are hit with a reputation crisis that you didn’t expect, you should listen to this. This interview covers the following:

  • Elizabeth Holmes of Theranos and her court case
  • What crisis public relations is
  • Strategies for dealing with a crisis
  • The difference between a business crisis and a PR crisis
  • Dealing with reporters
  • and much more!

The Evan Nierman Interview

Enjoy listening to the great insights and information that Evan Nierman provides.

To stream the interview, click:

HERE

It may take a few seconds to load. You can also download the interview as an mp3 by right-clicking (or Control clicking) HERE and choosing “save as”

The Crisis Averted Book

The book Crisis Averted is available through Amazon and other book stores.

More Information

More information can be found about Evan Nieman and crisis management at RedBanyon.com.

Enjoy the interview!

All opinions are those of Evan Nierman, and do not represent the opinions of this site or the interviewer. Neither this site, nor the interviewer, nor the interviewee are rendering tax, legal, or investment advice in this interview.

 

 

 

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Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line

by Fred Fuld III

Have you ever wondered what you would do if 60 Minutes called and said they wanted to interview you? Or maybe you opened your front door and there were a bunch of reporters standing outside.

If you own a small business or you are an executive at a major corporation, or even a celebrity or a politician, you need to read the book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, by Evan Nierman.

Nierman is a crisis public relations expert, and is founder of Red Banyan, a crisis communications company.

He provides numerous anecdotes of instances where individuals and companies were stuck in negative situations, many times through no fault of their own, and the steps that they had to take to avoid most if not all negative publicity.

You, personally, may not be at fault at all, but someone at your company may have screwed up, which affects the reputation of your business. The book provides extensive advice on what to do in these situations.

My favorite chapter is Chapter 9 – Engaging with Reporters: Dos and Don’ts because reporters are really the key to whether information about you and/or your business gets printed in a positive light, a negative one, or not at all.

Anyone who runs their own small or large company, or corporate division, or sits on the board of directors of any entity including charities, should get Crisis Averted. Any other influential individuals in the limelight should also study the book.

 

 

 

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Billion Dollar Whale: One of the Biggest Financial Swindles in History

by Fred Fuld III

If you haven’t read the book, Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World, by Tom Wright & Bradley Hope, you need to read it.

Do you know what all of the following have in common (in no particular order)?

Paris Hilton
Leonardo Dicaprio
Martin Scorsese
Malasia
Swiss Banks
Kleptocracy
Wolf of Wall Street Movie
Hollywood
Wall Street
Goldman Sachs
$500,000,000 Yacht
Miranda Kerr
$325,000 Ferrari
Supermodels
$33.5 million Manhattan condominium
President Obama
President Trump
Jamie Foxx
Busta Rhymes
Kasseem Dean
Alicia Keys
Swizz Beatz
Money Laundering
Cyprus
China
Macau
Indonesia
Bali
United States
12,000 pieces of jewelry
567 handbags
423 watches
FBI
Casinos
Million dollar parties
Las Vegas

All of the above are connected to a man named Jho Low, a Malaysian businessman who is accused of swindling billions of dollars, indirectly from the Malaysian government, and spending it on huge parties with actors, models, numerous bottles of champagne, gambling, and entertainment, in addition to expensive homes around the world.

Ironically, according to the book, Low funded the Martin Scorsese movie The Wolf of Wall Street, starring Leonardo DiCaprio, which was based on the true story of Jordan Belfort, the convicted stock market manipulator and boiler-room operator.

The story of Low reads like a financial mystery and thriller, and I rarely say this about a non-fiction book, but it is a page-turner.

So if you are looking for some end of summer reading, and if you like to read about frauds, scams, and swindles,  Billion Dollar Whale will definitely keep you occupied.


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Exclusive Interview with Dr. Henry Kaufman about the Economy, Interest Rates, Cryptocurrency, Inflation, & the Loss of Capitalism

by Fred Fuld III

The following informative interview was provided by Dr. Henry Kaufman, former economist at the Federal Reserve Bank of New York who later became a senior partner, managing director, chief economist, and director of research at Salomon Brothers, the most profitable investment bank in the world at the time. He was a frequent guest on Wall Street Week with Louis Rukeyser.

Dr. Kaufman’s Latest Book

His latest book, The Day the Markets Roared: How a 1982 Forecast Sparked a Global Bull Market provides the reader with the background of how the author predicted and sparked one of the biggest bull markets in history, and how the past can give insight into the future. It will be released on April 6, but can be preordered now. You can find more details about the book on a previous post.

We cover a lot in this concise interview, including:

  • The Economy
  • Interest Rates
  • Cryptocurrency
  • Gold
  • Inflation
  • National Debt and Deficit
  • Credit Quality
  • The Movement of the US Away from Capitalism and towards Statism

The Dr. Kaufman Interview

Enjoy listening to the great insights and information that Dr. Kaufman provides.

To stream the interview, click:

HERE

You can also download the interview as an mp3 by right-clicking here and choosing “save as.”

Other Books by Dr. Henry Kaufman

On Money and Markets

Tectonic Shifts in Financial Markets

The Road to Financial Reformation

Interest Rates, the Markets, and the New Financial World

Enjoy the interview, enjoy his latest book, and Happy Investing!

 

All opinions are those of Dr. Henry Kaufman, and do not represent the opinions of this site or the interviewer. Neither this site, nor the interviewer, nor the interviewee are rendering tax, legal, or investment advice in this interview.

 

 

 

 

 

 

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MLB Star Pitcher Becomes Unlikely Source of Business, Finance & Mental Health Advice

3x World Series Champ & Wall Street Exec, Todd Stottlemyre Shares Strategies for Professional & Personal Success

The Observer: A Modern Fable on Mastering Your Thoughts & Emotions

Although Todd Stottlemyre may be best known for his successful Major League Baseball career, his accomplishments off the field are just as impressive. After leaving baseball, he pursued a career in finance building an asset management business at a high-profile Wall Street firm. He then founded a private equity fund that owns, manages, and oversees several companies.

Today, Stottlemyre is a global entrepreneur, speaker, and high-performance business coach with a highly personal, transformative story to tell through his new book, The ObserverFar from being a fiction novel, The Observer offers actionable strategies for professional and personal growth and it is also the fable of Todd Stottlemyre’s life. He rose to superstardom winning two World Series with the Toronto Blue Jays but had yet to reach his true “peak” until the journey that began afterward.

ABOUT THE BOOK:

Kat has it all (money, success, recognition, influence) except the one thing she desires desperately: a fulfilled life. A business entrepreneur in the high-end sportswear industry, Kat is driven in relentless pursuit of ever-greater success. The two anchors in Kat’s frenzied life have been her father; a famous baseball pitcher turned team manager, and her son, who is following in his grandfather’s footsteps. When both anchors become unstable, Kat’s life tips dangerously out of balance. The market and her finances flip, and relationships start slipping through her fingers. Eager for solutions, she turns to find uncanny wisdom from places she never expected.

The Observer unpacks the idea of 180-degree thinking, which changes everything for Kat. Now, seemingly impossible goals now come into focus with crystal clear clarity. As Kat focuses on the right things, the impossible becomes her new reality.

-Release Date: December 29, 2020
-Publisher: Made for Success Publishing
-ISBN-10: 1641465344
-ISBN-13: 9781641465342
-Purchasing Details: The Observer is available for wherever books are sold including Amazon

WHY THIS BOOK IS WORTH READING:

This book is a must-read for entrepreneurs and business owners but also for anyone searching to find happiness and meaning in their lives. Breaking the boundaries of genre, The Observer is a motivational business blueprint and self-help book, disguised as a ‘coming of (middle) age’ novel, wrapped in a sports story, that (underneath it all) is actually a fable about pro baseball Star Todd Stottlemyre’s life.

Although it is presented as a fictional story about a 38-year-old woman and her journey to self-discovery, the book serves as a fundamental roadmap to personal and professional success. Through the story of “Kat”, Stottlemyre examines the science of success and how to use it, offering various strategies and techniques for growth. He demonstrates how lofty ambitions are achievable when you follow the sequential steps in his proven success system. The book not only gives readers motivation and encouragement, but it also provides them with a pathway for discovering their peak potential in business and in life.

In the age of COVID, political unrest, and global chaos – a time when uncertainty lurks around every corner – these timeless insights are more important today than ever before. Praised for its sharp wit, plot twists, and fast pace, this book will inevitably become a mirror to take a look inside ourselves―and find that no matter how long it takes, we all have the ability to change our trajectory.

Whether you are seeking professional growth or personal fulfillment, and looking for strategies to achieve excellence, or if you just want to curl up with a poignant novel (OR if you a sports fan itching to learn more about this MLB superstar) The Observer needs to be on your reading list!

ABOUT TODD STOTTLEMYRE:

Todd StottlemyreTodd Stottlemyre is a former Major League Baseball pitcher who played for 15 seasons most notably as a member of the Toronto Blue Jays with whom he won two World Series championships. He also played for the Oakland Athletics, St Louis Cardinals, Texas Rangers, and the Arizona Diamondbacks. Awarded for his outstanding integrity and dedication to community service, he received the prestigious Branch Ricky Award and the Lou Gehrig Award.

After leaving professional baseball, he pursued a career in finance building an asset management business at a high-profile Wall Street firm. He is the co-founder and owner of a private equity fund that owns, manages, and oversees a number of companies.

Today, Stottlemyre channels his passion for winning as a high-performance business coach, best-selling author, and keynote speaker. Taking all he has learned both on and off the field, he works to help people achieve unparalleled success in every dimension of their lives.

 

 

 

 

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Relentless: The Forensics of Mobsters’ Business Practices

The b00k, Relentless: The Forensics of Mobsters’ Business Practices, by Jerold Zimmerman PhD. and Daniel Forrester, is a fascinating study of how criminal organizations run their operations and how corporate leaders can learn from them. Not how to kill people or smuggle drugs, but how to structure the corporate culture and how to give employees more latitude and empowerment, not to mention performance rewards and punishments.

The authors cover such groups as the Hells Angels, the American Mafia,  the Sinaloa Cartel, and the Crips and Bloods, and why these organizations have lasted so long in spite of the fact that there is a huge amount of law enforcement trying to take them down.

You don’t have to be a corporate executive or business owner to enjoy this publication. I found the histories behind these organized crime groups to be the best parts of the book.

The book was just released today. If you are looking for interesting and practical information relating to a captivating topic, I recommend that you read Relentless.

 

 

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Top Investment & Business Book Gifts

by Fred Fuld III

There are only several more days until Christmas, and you are probably looking for that last minute gift for a relative or a friend. Why not give a present of an investment or business book?

Here are some examples that you may want to consider, broken down by category.

Stock Trading & Investing Books

These books are all about either day trading, swing trading, or investing in stocks.

Beat The Crowd: How You Can Out-Invest The Herd By Thinking Differently
by Ken Fisher

Investment Guide
by Gary Charles Palmer

Unleash Your Investments
by John Hagensen

Stock Traders Almanac
by Jeffrey A. Hirsch
(every stock trader should have this book)

Day Trading Journal
Wall Street News Network

Stock Trading Journal
Wall Street News Network

How to Day Trade for a Living: A Beginners Guide to Trading Tools and Tactics, Money Management
by Andrew Aziz

How to Make Money in Stocks: A Winning System in Good Times and Bad
by William J. O’Neil

Stock Trading: THE BIBLE This Book Includes: The beginners Guide + The Crash Course + The Best Techniques + Tips and Tricks + The Advanced Guide  Immediate Cash With Stock Trading
by Samuel Rees

A Beginner’s Guide To Day Trading Online 2nd Edition
by Toni Turner

The 1 Hour Trade: Make Money With One Simple Strategy, One Hour Daily 
by Brian P Anderson

Investment Trivia
by Fred Fuld III

Trade Like Warren Buffett
by James Altucher
Most people don’t realize that not only is Warren Buffett an investor, but he is also a trader, and a successful one at that.

High-Probability Trade Setups: A Chartists Guide to Real-Time Trading
by Timothy Knight
How to use technical approaches to find the best stock trade setups.

Think & Trade Like a Champion: The Secrets, Rules & Blunt Truths of a Stock Market Wizard
by Mark Minervini
The book covers personal trading rules and the secret techniques that made the author one of America’s most successful stock traders.

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude
by Mark Douglas
Learn the reasons for lack of consistency and how to overcome the ingrained mental habits that cost money.

Wall Street News Network Day Trading Journal: Notebook Diary Log for your Stock, ETF, and Option Trades
by Wall Street News Network
A journal with over 100 pages of specially designed fill-in-the-blank pages to track all your stock, ETF, and option trades, whether they are long or short trades. Fields include: Date, Symbol, Company, Transaction Recommended By, Why decision was made to do this transaction, Buy or Short, # of Shares, Price/share, Commission, Subtotal of opening transactions, Total opening transaction, and much more.

Wall Street News Network Stock Trading Journal: Notebook Diary Log for tracking your stocks, options, and ETFs trades
by Wall Street News Network
A logbook for tracking your stock trades and investments, priced at less than $7.

Option Volatility and Pricing: Advanced Trading Strategies and Techniques, 2nd Edition
by Sheldon Natenberg
An extensive guide to trading stock options.

Swing Trading with Options: How to Trade Big Trends for Big Profits
by Ivaylo Ivanov
Using stock momentum to generate profits on options over a three to six month time period.

Penny Stock Trading Journal: Notebook Diary Tracker of Your Penny Stock Transactions
by Borsa Valori
A five star rated book designed for you to keep track of your penny stock trades and transactions.

Warren Buffett Books

Here are his recommended books about himself.

Berkshire Beyond Buffett: The Enduring Value of Values

 

Berkshire Hathaway Letters to Shareholders

 

50 Years of Berkshire Hathaway Wall Print
This is actually a wall print poster.

 

Buffet: The Making of an American Capitalist

 

Buffett’s Bites: The Essential Investor’s Guide to Warren Buffett’s Shareholder Letters

Historical Books About Wall Street

Reminiscences of a Stock Operator – first published in 1923
by Edwin Lefevre
This is the classic book on investing, trading, market timing, and crowd psychology, just as true today as it was almost a century ago. It is based on the life of top notorious trader, Jesse Livermore.

My Adventures with Your Money – first published in 1911
by George Graham Rice
About a conman who make money off the early gold mining stock boom.

The PLUNGERS and the PEACOCKS. 150 years of Wall Street – published in 1967
by Dana L. Thomas
Written during the bull market of the 1960s, it provides an entertaining history of the stock market.

Den of Thieves – published in 1991
by James B. Stewart
The “newest” of these old books, it covers the insider trading scandals involving Ivan Boesky, Michael Milken, and other Wall Street financiers  during the 1980s.

Storming The Magic Kingdom – published in 1987
by John Taylor
A must read book about the fight for control of one of America’s most famous companies.

Extraordinary Popular Delusions and the Madness of Crowds (1841) by Charles Mackay included as part of Stock Market Trivia Volume 2 (2014)
The Extraordinary Popular Delusions book was written in the mid-1800s. It has many chapters, but most are unrelated to investing, such as alchemy, witches, haunted houses, etc. However, three of the chapters have extensive and entertaining information about three of the largest investment bubbles in history: the Mississippi Scheme, the South Sea Bubble, and the Tulip Mania. These three chapters are included as the last half of the  Stock Market  Trivia Volume 2 book. (In interest of full disclosure, I wrote the Stock Market Trivia 2 book.) In addition, the trivia book includes such things as the chocolate chip cookie/stock market correlation, celebrity stock indices, weird stock certificates, and more.

Books About Investment Scams

Wolf of Wall Street Books

The Wolf of Wall Street
by Jordan Belfort
This is the autobiographical story about the guy who made hundreds of millions of dollars by pumping and dumping low priced and penny stocks. The book is filled with sex and drugs and every other kind of decadence.  A Martin Scorsese movie starring Leonardo DiCaprio was made from this story. Be forewarned: the chapter that took place in the hospital gave me nightmares for a couple weeks.

Catching the Wolf of Wall Street: More Incredible True Stories of Fortunes, Schemes, Parties, and Prison
by Jordan Belfort
This is the followup to the previous book. What happens when Belfort is arrested, how a case was built against him, and what happens after prison.

Bernie Madoff Books

No One Would Listen: A True Financial Thriller
by Harry Markopolos
A New York Times bestseller about how Markopolos uncovered Madoff’s scam.

The Wizard of Lies: Bernie Madoff and the Death of Trust
by Diana B. Henriques
All about how Madoff pulled off the biggest Ponzi scheme in history. Over 130 five star ratings on Amazon.

The End of Normal: A Wife’s Anguish, A Widow’s New Life
by Stephanie Madoff Mack
An inside look at the Madoff family written by the widow of Mark Madoff and the daughter-in-law of Bernard Madoff.Over 200 five star ratings.

Betrayal: The Life and Lies of Bernie Madoff
by Andrew Kirtzman
An in-depth look at Madoff and his victims.

Elizabeth Holmes & Theranos Books

Bad Blood: Secrets and Lies in a Silicon Valley Startup
by John Carreyrou
Named one of the best books of the year by NPR, The New York Times Book Review, Time, Wall Street Journal, and the Washington Post. An in-depth look at Theranos and Elizabeth Holmes. Over 2,600 five star ratings.

Billion Dollar Facade: The Rise And Fall Of Theranos And Elizabeth Holmes
by Phil C. Senior
Short 140 page summary of the Theranos scam.

Other Books about Scams

Scam Me If You Can: Simple Strategies to Outsmart Today’s Rip-off Artists
by Frank W. Abagnale
Abagnale was the guy who wrote the book on scamming, Catch Me If You Can, which was made into a major motion picture.

How to Smell a Rat: The Five Signs of Financial Fraud
by Ken Fisher
How investment fraudsters operate and how to avoid them. Written my billionaire money manager and former long time Forbes columnist Ken Fisher.

Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
by Tom Wright & Bradley Hope
Named a Best Book of 2018 by the Financial Times and Fortune, it is about the man who swindles $5 billion with the help of Goldman Sachs.

Real Estate Investing

The following are some recent top selling books on real estate investing, shown by category.

Rental Property Investing
by Charles Pennyfeather

Real Estate Investment
by Lee Strong

Keep Claiming It!: A Guide To Property Depreciation
by Tyron Hyde

Business Books

Strategize to Win
By Carla A. Harris
A Wall Street veteran offers proven strategies for success.

The Pocket Small Business Owner’s Guide to Building Your Business
By Kevin Devine
Each step of the entrepreneur’s journey.

Boost Your Career
By Sander Flaum and Mechele Flaum
How to climb the corporate ladder.

The Serving Mindset
By Farnoosh Brock
Practical guide to making sales pitches.

The 7 Principles of Public Speaking
By Richard Zeoli
Improve your communication skills.

10-Minute Focus
By Daniel Walter
Guide to maintaining your focus and maximizing productivity.

Chasing the High
By Michael G. Dash
How to manage the highs and lows of business.

Getting to Yes
By Roger Fisher, William Ury, and Bruce Patton
Master the art of win-win agreements.

Your Living Trust & Estate Plan
By Harvey J. Platt
Tips on creating a living trust, will, and estate plan.

Happy Reading! Merry Christmas! Happy Hanukkah! Happy Holidays! Happy New Year!

Disclosure: A few of the above books were written by me.

 

 

 

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From the Foster House to the White House – Book Review

by Fred Fuld III

What do you think eventually happens to a child who is born to a mother addicted to crack, no father around, shuffled to numerous foster homes, beaten, abused, and starved? Does he end up in jail? In a gang? Dead?

Wrong! He ends up becoming an extremely successful entrepreneur, comedian, and Internet star, with over three million Facebook followers, over one million Twitter followers, and more than half a million Instagram followers.

Terrence K. Williams is that example of success. His autobiography, From the Foster House to the White House, is the story about how he persevered through all the roadblocks that the average person couldn’t even imagine.

He turned his challenges into lessons and inspirations to succeed. He became an independent thinker, developing his own thoughts, and speaking his own mind.

This is an inspirational book that shows you that the American Dream is possible, no matter how bad your obstacles were growing up. I highly recommend that you read From the Foster House to the White House and give it as a gift to someone who needs inspiration.

 

 

 

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Looking for a Last Minute Gift? Get The Maxim’s of Wall Street

by Fred Fuld III

How would you like to give your friends and relatives some great investment advice as a gift? The advice would come from such famous investment professionals as:

  • Warren Buffett
  • Peter Lynch
  • Bill Gates
  • Sir John Templeton
  • Sir Harry Schultz
  • J.P. Morgan
  • Benjamin Graham

Well now you can. The book, The Maxims of Wall Street, is packed with great quotations about investing, business, the stock market, and the economy. The book was compiled by Dr. Mark Skousen, publisher of the very popular Forecasts & Strategies investment newsletter. (On a side note, I have been a subscriber for many, many years.)

Although the book can be found on Amazon, it is an older version and may be sold out.

However, you can order The Maxims of Wall Street directly from Skousen Books and get the new 10th Anniversary Edition by going to the following site.

https://skousenbooks.com

If you don’t have this book on your bookshelf, then you may also want to get this as a gift for yourself.

Happy investing!

 

 

 

 

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The Money Plot: A History of Currency’s Power to Enchant, Control, and Manipulate

by Fred Fuld III

As a financial historian, the book, The Money Plot: A History of Currency’s Power to Enchant, Control, and Manipulate by Frederick Kaufman, is right up my alley. This is an engrossing treatise on the history of money, but not just the facts about money, but the psychology behind it.

The author covers the very beginning of currency with ostrich eggs, then the cowrie shells which were the world’s first global reserve currency, all the way up to cryptocurrency. Have you heard of the CannabisCoin crypto for marijuana or Dentcoin crypto for dentists?

Chapter 2, called The Trophy Wife, contains the somewhat disturbing yet extremely fascinating details about women as money. Kaufman even mentions that females were advertised for sale on Instagram as recently as last year.

There is a lot of history about investments and the stock market, especially in Chapter 10, The End of Money.

If you have any interest in money at all, and you are looking for a great read during the holidays or even a nice gift, I highly recommend  The Money Plot.

 

 

 

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