Should You Be investing in the Olympics?

by Fred Fuld III

The 2020 Olympic Games began on Friday, July 23, in 2021 of course. If you haven’t been watching the Olympics, you are missing the greatest sports event of the year.

The Olympic Games have many sponsors and several of these worldwide Olympic Partners are publicly traded.

Some investors believe that the sponsoring of this event will help increase revenues for the company sponsors. Others believe that if these companies are putting up all this money, that they expect a return on their investment.

So if you have wondered if investing in these companies would provide a good return, then check out the results below.

Olympics Stock Index

Company Symbol Price 7/23/21 Price 8/4/21 Gain/Loss
Airbnb ABNB 138.73 147.4 6.25%
Alibaba BABA 206.53 200.71 -2.82%
Bridgestone BRDCY 21.88 21.93 0.23%
Coca-Cola KO 57.01 56.1 -1.60%
Dow Chemical DOW 60.11 60.99 1.46%
General Electric GE 101.68 102.91 1.21%
Intel INTC 53 53.9 1.70%
Panasonic PCRFY 12.21 12.19 -0.16%
Procter & Gamble PG 139.79 142.43 1.89%
Toyota TM 179.85 182.18 1.30%
VISA V 249.02 236.67 -4.96%
TOTAL 1219.81 1217.41 -0.20%
EQUAL WEIGHT RETURN -7.96%

You will notice that the worst performers to date are VISA (V) and Alibaba (BABA) and the best are Airbnb (ABNB) and Procter & Gamble (PG).

Based on an equal weighting of all the companies, the total return from the start of the Olympics on July 23 to today, August 4, is a negative 7.96%, far worse than the market as a whole. The S&P 500 was only down 0.21% during that same time frame.

Yet there is still more time for the Olympics Stock Index to recover as the events don’t end until August 8.

 

Disclosure: Author owns TM.

How to Invest in the Olympics

The 2016 Summer Olympics in Rio de Janeiro had its opening ceremony yesterday, August 5, 2016, and will run until August 21. There will be over 207 nations participating with more than 10,000 athletes. The United States has already received its first gold medal for the women’s 10-meter air rifle event.

In 2008, the Summer Olympics had the largest global viewership, and the highest peak viewer share in the world of any television broadcast. With that track record, if 2016 comes even close to that, it will been a boon to the companies connected with the Olympics.

Investors that are looking for a way to play the Olympics have several companies that they can choose from.

First, you have the airlines. United (UAL) is the official airline of the Olympics. LATAM Airlines (LFL ) serves the South American market and will be bringing a large number of passengers to Rio.

In terms of clothing and apparel, there is Ralph Lauren (RL) which made the Olympic outfits. Nike (NKE) is a proud sponsor, and we will be seeing many Nike shoes in several events. Under Armour (UA) is not an official sponsor but has made the uniforms for the US gymnastics teams, and should benefit from the publicity. Finally, there is Dick’s Sporting Goods (DKS), which markets various types of athletic apparel and exercise equipment. It is an official sponsor.

Next there is the media. The Olympics are being broadcast on the NBC television network, which is owned by Comcast (CMCSA). Media General (MEG) will have the Olympics aired on 13 of its NBC affiliates.

Last but not least is Visa (V), an official sponsor, which is handling the Olympic payment system.

Hopefully, some of these stocks can provide a gold medal for your portfolio.

You can see an investment motif of Olympics Stocks at motifinvesting.com. If you like interesting stock lists like this, you should check out many of the free stock lists at WallStreetNewsNetwork.com.

Disclosure: Author didn’t own any of the above at the time the article was written.

By Stockerblog.com