Insider Buying: A Smart Investment Strategy

by Fred Fuld III

When investors look for a “buy” signal, they often turn to the people who know the company best: its own executives and board members. While analysts look at balance sheets from the outside, insiders see the daily operations, upcoming contracts, and cultural shifts that won’t hit a public report for months.

As legendary fund manager Peter Lynch famously noted: “Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.”

The Advantages of Following “Skin in the Game”

Buying stocks with strong insider activity offers several distinct strategic benefits:

  • Asymmetric Information: Insiders have an “information advantage.” They understand the nuances of their industry’s cycle and can identify when the market has overreacted to temporary bad news.
  • Alignment of Interests: When a CEO buys a significant amount of stock with their own cash, their personal wealth becomes tied to the stock price. This aligns their incentives with those of retail shareholders.
  • Signaling Undervaluation: Heavy insider buying often occurs when a stock is “beaten down.” It serves as a loud signal from management that they believe the current market price does not reflect the company’s intrinsic value.
  • Predictive Power in Small Caps: Historical data suggests that insider buying is particularly predictive in small-cap and mid-cap stocks, where fewer Wall Street analysts are providing coverage.

Companies with Recent Strong Insider Activity

Here are four companies that have seen notable insider conviction as of early 2026.

Asbury Automotive (ABG)

Asbury Automotive is one of the largest automotive retailers in the United States, operating a vast network of dealerships and service centers. With a market cap of approximately $4.81 billion, the company currently trades at a relatively low P/E ratio of 8.63. While Asbury does not pay a regular dividend, it has been aggressive in its share repurchase programs.

  • Recent Activity: Over the last 12 months, the company has seen notable conviction from institutional insiders, including a massive purchase of roughly $10.6 million (46,952 shares) by Abrams Capital Management. While there has been some selling by officers for tax and compensation purposes (roughly 22,000 shares in the last year), the net volume of shares bought on the open market remains significantly higher than those sold.

Anterix (ATEX)

Anterix is a specialized telecommunications company focused on providing private LTE network solutions, particularly for the utility sector. It has a market cap of roughly $475 million and a P/E ratio of 5.11. The company currently does not offer a dividend.

  • Recent Activity: Insider sentiment at Anterix has been overwhelmingly positive. In late 2025, CEO Scott Lang made multiple open-market purchases totaling over $170,000. Overall, in the most recent 100 recorded trades, insiders have purchased roughly 2.44 million shares compared to only 307,000 shares sold, indicating a heavy bias toward the “buy” side as the company hits new operational milestones.

Universal Safety (UUU)

Universal Safety Products is a micro-cap player in the safety technology space, known for its smoke and carbon monoxide detection systems. The company has a market cap of $11.5 million and trades at a very low P/E ratio of 4.0. In late 2025, the company made headlines by paying a significant one-time special dividend of $1.00 per share following a successful asset sale.

  • Recent Activity: Director Milton Ault III has been on a buying spree throughout the end of 2025. In December alone, he executed nearly a dozen separate purchases, totaling hundreds of thousands of dollars. Within the last three months, insiders have bought over 108,000 shares while recording zero sales, a rare “clean” signal of management confidence.

WW International (WW)

Commonly known as WeightWatchers, WW International is currently navigating a major business pivot toward the clinical weight-loss and GLP-1 medication space. It has a market cap of approximately $236 million. Its P/E ratio has been volatile due to recent losses but is currently projected at roughly 13.0 for future earnings. The company does not currently pay a dividend.

  • Recent Activity: Despite a challenging stock price environment, insiders are stepping in. Director Carney Hawks recently purchased 29,057 shares at an average price of $22.14, a total investment of over $643,000. This purchase significantly outweighed the minor selling of 469 shares by the company’s controller during the same period, suggesting that the board sees a disconnect between the current price and the company’s long-term pivot.

The Verdict on Insider Signals

When you look at the raw numbers, a pattern emerges: for these four companies, the volume of shares being purchased by insiders significantly exceeds the volume being sold. In the case of Universal Safety, the signal is a “unanimous” buy with zero selling. For Anterix and WW International, the sheer dollar amount of the recent buys suggests that leadership is willing to back their turnaround strategies with their own personal wealth.

Disclosure: Author didn’t own any of the above at the time the article was written. No recommendations are expressed or implied.

3 Stocks with High Insider Buying: A Potential Indicator of Investment Opportunity

by Fred Fuld III

For investors seeking an edge in the stock market, observing the actions of company insiders can offer valuable insights. “Insider buying” refers to the purchase of a company’s shares by its own executives, directors, or other key employees. These individuals have intimate knowledge of the company’s operations, future plans, and overall health, making their investment decisions potentially significant signals for external investors.

Why might insider buying be a favorable sign? The rationale is straightforward: insiders are likely to buy their company’s stock when they believe it is undervalued and has the potential for future growth. Their personal capital is at stake, suggesting a strong conviction in the company’s prospects. This can be seen as a vote of confidence from those with the most in-depth understanding of the business. While insider buying doesn’t guarantee stock price appreciation, it can be a compelling indicator that aligns with a positive outlook for the company.

Here are a few stocks that have shown notable recent insider buying activity, along with a brief profile and recent financial highlights:

Asbury Automotive Group, Inc. (ABG)

  • Profile: Asbury Automotive Group is one of the largest automotive retailers in the United States. It operates through a network of dealerships offering a wide range of new and used vehicles, as well as related services such as parts, vehicle maintenance, and finance and insurance products. The company has a significant presence across multiple states and represents numerous domestic and foreign brands.
  • Recent Financial Information: The company has a market cap of $4.37 billion. The stock trades at 8.1 times trailing earnings and 8.2 times forward earnings, and sports an extremely favorable price to sales ratio of 0.25. Earnings per share growth was over 40% year-over-year on a revenue growth of 8.4%. Recently, several insiders, including a director, have been reported to have purchased shares of ABG in the open market. Insider ownership jumped 53% in the last six months.

Marriott Vacations Worldwide Corporation (VAC)

  • Profile: Marriott Vacations Worldwide is a leading global vacation company that offers vacation ownership, exchange, rental, and resort and property management services. The company develops, markets, sells, and manages vacation ownership interests under the Marriott Vacation Club®, Grand Residences by Marriott®, Sheraton Vacation Club®, Westin Vacation Club®, The Ritz-Carlton Destination Club®, and St. Regis Residence Club® brands.
  • Recent Financial Information:  The company has a market cap of $2.45 billion. The stock has a trailing price to earnings ratio of 10.7 and a forward P/E of 9.2. It has an excellent price to sales ratio of 0.48 and is even selling below book value. Earnings per share growth skyrocketed over 63% year-over-year on a revenue growth of 7.7%. In recent filings, multiple insiders, including executive officers, have disclosed purchases of VAC stock in the open market, with net insider buying transactions increasing by 33.3%.

Victoria’s Secret & Co. (VSCO)

  • Profile: Victoria’s Secret & Co. is a leading specialty retailer of lingerie, pajamas, and beauty products. The company operates through its Victoria’s Secret and PINK brands, offering a wide assortment of apparel, fragrances, and accessories. Victoria’s Secret sells its products through stores and online channels globally.
  • Recent Financial Information: The company, which has a market cap of $1.69 billion, trades at 10.6 times trailing earnings and 9.9 times forward earnings, and offers a very favorable price to sales ratio of 0.27. Earnings per share growth was over 59% year-over-year on a revenue growth of 1.4%. Notably, several insider transactions indicate open market purchases of VSCO stock by directors and executive officers, with a net increase of more than 22% during the last six months.

Important Considerations:

While insider buying can be an encouraging sign, it’s crucial to remember that it’s just one piece of the investment puzzle. Investors should conduct thorough due diligence, analyzing the company’s financials, industry trends, and overall market conditions. Insider selling, for instance, doesn’t necessarily indicate a negative outlook, as insiders may sell for various personal financial reasons. Furthermore, the volume and frequency of insider buying activity should be considered. Small, infrequent purchases might not carry the same weight as large, consistent buying by multiple insiders.

Conclusion:

Tracking insider buying activity can provide valuable insights into how company executives view their own stock’s prospects. When multiple insiders are putting their own money into the company, it can suggest a belief in future positive performance. However, it should always be used in conjunction with a comprehensive investment strategy that includes fundamental analysis and risk assessment. By considering insider buying as one indicator among many, investors can potentially identify undervalued opportunities and make more informed investment decisions.

Please remember that this article and all our articles are for informational purposes only and should not be considered financial advice. Always consult with a qualified financial advisor before making any investment decisions.

Disclosure: Author didn’t own any of the above at the time the article was written.