by Fred Fuld III
Do you own your own business or manage a business? If so, do you have a brand? If not, or if you do and you’re not promoting it, you better read the book, Forging an Ironclad Brand: A Leader’s Guide by Lindsay Pedersen.
The author goes into detail, but in an easy-to-understand way, what a brand is and the reasons why you need a brand and need to promote it. She also shows how to expand, extend, and enhance your brand.
The eight steps she provided in the second section, The How of Brand, is probably the most important, with Step Number 2 being the critical one.
Figures and graphics are included to make the concepts more understandable. In addition, there is an extensive glossary.
Forging an Ironclad Brand is a book you will need to get for your business and refer to on a regular basis.