Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Legacy in the Making

Review by Fred Fuld III

The book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, discusses the importance of branding your your business and the legacy that goes along with it. It is written by Mark Miller, the founder of the Legacy Lab, and Lucas Conley, the author of Obsessive Branding Disorder.

The book is captivating and engaging for several reasons. First, it gives real life examples of extremely successful brands. And the brands are not just limited to businesses, it includes non-profits, sports teams, and film festivals.

Second, the book delves into detail about how and why certain successful brands were created, with specific illustrations. For example, in the chapter “Empower Your Believers” on the Ritz-Carlton Hotel Company, the authors talked about how the employees are empowered to create the “Wow Factor” for their guests.

Some of the organizations that are examined include The Honest Company, Grey Goose, The San Diego Zoo, The Toronto Maple Leafs, and The Tribeca Film Festival.

In terms of the structure of the book, it is filled with pictures, diagrams, blurbs, and quotes. The book is a brand all its own.

If you own a business or are involved with an organization, I suggest you get  Legacy in the Making and make your brand the best that it can be.

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