Tag: Crisis Management

Evan Nierman: Crisis PR Expert: Exclusive Interview

by Fred Fuld III

The following informative interview was provided by Evan Nierman, a crisis public relations expert, and founder and CEO of Red Banyan, a crisis communications company. He is also the author of the the book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line. I previously reviewed the book a few days ago.

If you are wondering what to do if you are confronted by aggressive reporters, or even if you are hit with a reputation crisis that you didn’t expect, you should listen to this. This interview covers the following:

  • Elizabeth Holmes of Theranos and her court case
  • What crisis public relations is
  • Strategies for dealing with a crisis
  • The difference between a business crisis and a PR crisis
  • Dealing with reporters
  • and much more!

The Evan Nierman Interview

Enjoy listening to the great insights and information that Evan Nierman provides.

To stream the interview, click:

HERE

It may take a few seconds to load. You can also download the interview as an mp3 by right-clicking (or Control clicking) HERE and choosing “save as”

The Crisis Averted Book

The book Crisis Averted is available through Amazon and other book stores.

More Information

More information can be found about Evan Nieman and crisis management at RedBanyon.com.

Enjoy the interview!

All opinions are those of Evan Nierman, and do not represent the opinions of this site or the interviewer. Neither this site, nor the interviewer, nor the interviewee are rendering tax, legal, or investment advice in this interview.

 

 

 

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Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line

by Fred Fuld III

Have you ever wondered what you would do if 60 Minutes called and said they wanted to interview you? Or maybe you opened your front door and there were a bunch of reporters standing outside.

If you own a small business or you are an executive at a major corporation, or even a celebrity or a politician, you need to read the book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, by Evan Nierman.

Nierman is a crisis public relations expert, and is founder of Red Banyan, a crisis communications company.

He provides numerous anecdotes of instances where individuals and companies were stuck in negative situations, many times through no fault of their own, and the steps that they had to take to avoid most if not all negative publicity.

You, personally, may not be at fault at all, but someone at your company may have screwed up, which affects the reputation of your business. The book provides extensive advice on what to do in these situations.

My favorite chapter is Chapter 9 – Engaging with Reporters: Dos and Don’ts because reporters are really the key to whether information about you and/or your business gets printed in a positive light, a negative one, or not at all.

Anyone who runs their own small or large company, or corporate division, or sits on the board of directors of any entity including charities, should get Crisis Averted. Any other influential individuals in the limelight should also study the book.

 

 

 

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