Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term

by Fred Fuld III

When I first got the book Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term, the first thing that caught my eye was the list of successful people who gave it endorsements, including Bob Iger, Executive Chairman of Disney, Hank Paulson, former U.S. Secretary of the Treasury, Marc Benioff, Co-CEO of Salesforce, and Indra Nooyi, former CEO of PepsiCo.

The author, David M. Cote, was the CEO behind the enormous success of Honeywell. He covers, in great detail, the process for successfully achieving both short-term goals and long-term goals for your company. Every chapter has a summary at the end called Questions to Ask yourself.

The book includes many informative and sometimes amusing anecdotes, which help to explain his process for business success for both a short term and long term basis.

I found Chapter 4 Focus on Process, to be the most important. It explains how it is imperative to get employees involved in improving company processes, and the utilization of phases to improve success.

Whether you are the head of a large publicly traded corporation, the CEO  of a mid-size business, or managing a fast growing startup, I recommend that you read Winning Now, Winning Later as you will find extensive advice and information that will help your organization.

 

 

 

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