Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup

by Fred Fuld III

The book, Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup, by Judy Robinett, is a very extensive but easy to read and understand guide on raising money for your startup.

The book covers everything, from finding the right investors, to knowing what investors are looking for, to closing the deal. Probably the most important chapter is Your Funding Roadmap, which covers finding and reaching the people who can help you. The steps pointed out in that chapter are clear and concise.

Robinett even covers such topics as what to include in a pitch deck, covered in Chapter 8. There is even a successful pitch deck example shown in the appendix.

If you are starting a startup, or need to raise money for an existing startup, I highly recommend that you read Crack the Funding Code.

 

One thought on “Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup”

  1. Having read this I thought it was really enlightening.
    I appreciate you taking the time and effort to put this informative
    article together. I once again find myself personally spending a
    lot of time both reading and commenting. But so what, it was still worthwhile!

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