Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry

by Fred Fuld III
Editor & Publisher, Wall Street News Network

Have you ever had to negotiate with your boss about a pay raise, or try to raise money for your company, or interview for a job, or sell a product or service, or even ask someone for a date? If so, it means that you had to give a pitch.

The book, Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry, by Peter Desberg and Jeffrey Davis, is all about pitches. The authors show how to create a pitch, how to prepare for a pitch, how to present your pitch, how to deal with pitch panic, and other strategies. This guide even tells you the best time of day to make a pitch.

The book is also useful for those who have to give speeches.

Don’t let the word “Hollywood” in the title deter you from reading this book. Examples from many different industries are included, such as aerospace, education, automobile, technology, advertising, and many others.

The most important aspect of this book that I liked the most was the extensive research and studies that were done to back up what the book presented.

My favorite chapter was Chapter 5 – Persuasion Bootcamp, where the authors present and describe all of the Compliance Gaining Techniques.

It doesn’t matter if you are the head of a startup, or working your way up the corporate ladder, or trying to promote your book to a publisher, or just trying to sell your products or services to a customer or client, I highly recommend Pitch Like Hollywood to anyone who is ever involved in persuasion.

 

 

 

Article includes affiliate links.

 

Startup Myths and Models: What You Won’t Learn in Business School

by Fred Fuld III

The book, Startup Myths and Models: What You Won’t Learn in Business School, by Rizwan Virk is a great resource for those who are considering launching a startup nd those who have already established their startup.

Virk uses an interesting approach to provide advice to startupers, by listing over 20 myths, including bonus myths, relating to startups, and why those myths are wrong, and provides advice relating to these issues and misconceptions.

Just a few of the myths are:

  • You have to be first to market
  • A great product and a big market are the most important things
  • Talk to as many investors as you can
  • Hire the most experienced people you can find
  • and many more

My two favorite chapters (myths) were There is No Such Thing as Bad Publicity (a very short but important section) and Startups Are Hard Work.

The author includes numerous real life examples and anecdotes to get his points across.

If you have any interest in creating your own startup, or if you are in the beginning or middle stages of your startup, I highly recommend that you read Startup Myths and Models.

 

Target Funding: A Proven System to Get the Money & Resources You Need to Start of Grow Your Business

by Fred Fuld III

The book, Target Funding: A Proven System to Get the Money & Resources You Need to Start of Grow Your Business by Kedma Ough is by far the the most thorough book I have ever read on getting money for startups and small businesses.

As someone who has created a couple of businesses, I know how hard it is to raise money. Target Funding is a complete guide to finding sources of funds, whether it be for an invention, a technology venture, a startup, a small business, and even franchises.

The book goes into great detail on funding if you fit into a special category, such as veterans, people with disabilities, minority, and women.

Startups are not just for young people. If you are over 50, you may be eligible for ROBS, Rollovers for Business Startups. Never heard of them? Then you better check out page 120 in the book.

How about an IDA, an individual development account, for setting aside funds for starting or expanding a business. If you haven’t heard of this, go to page 277.

Ough has done an outstanding job compiling all this information. I highly recommend  Target Funding.

 

Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup

by Fred Fuld III

The book, Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup, by Judy Robinett, is a very extensive but easy to read and understand guide on raising money for your startup.

The book covers everything, from finding the right investors, to knowing what investors are looking for, to closing the deal. Probably the most important chapter is Your Funding Roadmap, which covers finding and reaching the people who can help you. The steps pointed out in that chapter are clear and concise.

Robinett even covers such topics as what to include in a pitch deck, covered in Chapter 8. There is even a successful pitch deck example shown in the appendix.

If you are starting a startup, or need to raise money for an existing startup, I highly recommend that you read Crack the Funding Code.

 

Latest Investment, Business & Startup Books On Sale

This is a list of the finance, investment, and business books that are currently on sale, and available on the Amazon (AMZN) Kindle. If you have any interest in these books, you should order them right away, as these sales don’t last long.

The Motley Fool Million Dollar Portfolio
By David Gardner and Tom Gardner
New York Times investment bestseller that teaches how to build a successful portfolio utilizing strategies and trade secrets.
Sale price: $1.99 Retail: $9.99

The Index Card: Why Personal Finance Doesn’t Have to be Complicated
By Helaine Olen and Harold Pollack
Practical handbook on managing your money with ten sensible rules that can all fit on an index card.
Sale price: $1.99 Retail: $11.99

Mavericks at Work
By William C. Taylor and Polly LaBarre
New York Times bestseller. The most unconventional American innovators who are redefining the way business is done.
Sale price: $1.99 Retail: $11.99

The Daily Drucker
By Peter F. Drucker with Joseph A. Maciariello
Tips for time management, innovation, and much, much more!
Sale price: $1.99 Retail: $15.99

Alpha Dogs
By Donna Fenn
Eight success stories offer guidance to aspiring entrepreneurs! 
Sale price: $1.99 Retail: $9.99

Talent Is Overrated
By Geoff Colvin
Specific, actionable steps you can take to achieve more.
Sale price: $1.99 Retail: $12.99

People over Profit
By Dale Partridge
Seven core beliefs shared by consumers and leaders to take businesses to new heights. 
Sale price: $0.99 Retail: $13.49

Crush It!
By Gary Vaynerchuk
Practical strategies for harnessing social media and other tools to turn your passion into a profitable business. 
Sale price: $2.99 Retail: $11.99

What I’m Reading: Bad Blood: Secrets and Lies in a Silicon Valley Startup: The Theranos & Elizabeth Holmes Story




by Fred Fuld III

Actually, I’m not currently reading, I just finished reading Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou, and my first comment is “Wow”.  This is the story of the rise and fall of the notorious blood-testing company, Theranos, founded by Elizabeth Holmes when she was 19 years old. The company, which claimed it could do numerous tests from one drop of blood, was valued at $9 billion at one time, and now is out of business.

This is one of the most extensive and thoroughly researched books on a corporate collapse that I have ever read. Carreyrou conducted numerous interviews  and writes the book in such a way that it comes across as a real life mystery and thriller.

If you don’t know the Theranos story, that’s probably a good thing and I won’t ruin it for you by giving away a lot of the details. But those of who were duped by Holmes, according to Carreyrou, include the following:

  • Steve Burd, Safeway CEO
  • Wade Miquelon, CFO Walgreens
  • James Mattis, current United States Secretary of Defense and a former United States Marine Corps general
  • George Shultz, former Secretary of State
  • Henry Kissinger, former Secretary of State
  • Larry Ellison, co-founder, executive chairman and chief technology officer of Oracle Corporation
  • Rupert Murdock, Executive Chairman of News Corp and Executive Co-Chairman of 21st Century Fox (who invested over $100 million in the company)
  • And many, many other wealthy and high level individuals

If you are looking for some “can’t put it down” reading for the fall season, I highly recommend  Bad Blood. It is the twelfth most read book according to Amazon Charts and 90% of the ratings are five stars.

Exclusive Interview with Jonathan Nelson – Managing Director at HACK Fund – Speaking About Startups, Raising Money, Cryptocurrency, & Blockchain

by Fred Fuld III

The following informative and fascinating interview was provided by Jonathan Nelson, the founder and CEO of Hackers/Founders, the largest network of tech founders in Silicon Valley and around the world. He is also the managing director at the Hack Fund, and has served on the Board of Advisors for the SEC’s Capital Formation for Small and Emerging Businesses, and has lectured at UC Berkeley and Stanford.

The discussion includes the following:

  • Why so much money is invested in Silicon Valley
  • The half dozen ways for a startup to raise money
  • How a crowdfunding venture capital fund works
  • Blockchain stock certificates
  • The future of cryptocurrencies
  • The cryptocurrency selloff
  • The startup landscape in the next five years
  • The regulation of social media companies
  • Advice for someone who is creating a startup for the first time
  • And much, much more!

To stream the interview, click:

HERE

You can download as an mp3 by right-clicking HERE and choosing “save as.”

More information about Hackers/Founders can be found here:

Hackers/Founders

More information about the Hack Fund can be found here:

The HACK Fund

 

All opinions are those of the interviewee, and do not represent the opinions of this website or the interviewer. Neither this website, nor the interviewer, nor the interviewee are rendering tax, legal, or investment advice in this interview. No investment advice is expressed or implied. All information is provided for education and general information only.

Straight Talk for Startups: 100 Insider Rules for Beating the Odds

by Fred Fuld III

If you are an entrepreneur or startuper, you need to read Straight Talk for Startups: 100 Insider Rules for Beating the Odds. The book is written by Randy Komisar and Jantoon Reigersman, both of whom have had extensive startup and venture capital experience.

I have read several books relating to startups, but here is what I like about this one. Straight Talk for Startups has recommendations and advice that you won’t find in other books about running a startup.

Here are some examples.

  • You need two different business plans, not one
  • Why a part time team member may be better than a full time one
  • Why you should NOT provide free lunches to your employees
  • Avoid venture debt
  • If you are looking to be acquired, choose your acquirer, don’t let acquirers choose you.
  • A small board of directors is better than a big board

The authors even provide a sample board meeting agenda.

The book is a well-written, easy read, with every short chapter, each a couple pages long, representing a rule you should follow. There are actually 101 rules in this book, and I believe the last one, covered in the Epilogue is probably the most important.

Whether you are thinking of starting a startup, have recently started a startup, or you are at the point of bringing your startup to a new level, I highly recommend Straight Talk for Startups.

The Latest Business and Finance Books On Sale Now!

The following business and finance Kindle books are currently on sale at Amazon (AMZN). If you are interested in any of these books, you should order them as soon as possible, because often these sales only last for just a couple days.

48-Hour Start-up: From idea to launch in 1 weekend
Regular Price: $10.99
Sale Price: $3.99

Four Seconds: All the Time You Need to Replace Counter-Productive Habits with Ones That Really Work
Regular Price: $16.99
Sale Price: $1.99

Economics Through Everyday Life: From China and Chili Dogs to Marx and Marijuana
Regular price: $15.99
Sale Price: $1.99

Traction: Get a Grip on Your Business
Regular price: $16.99
Sale Price: $9.99

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Regular price: $25.00
Sale Price: $1.99

Body Language: How to Read Others, Detect Deceit, and Convey the Right Message
Regular price: $14.99
Sale Price: $11.99

Investment Biker: Around the World with Jim Rogers
Regular price: $17.00
Sale Price: $1.99

Venture Deals: Be Smarter than your Lawyer and Venture Capitalist

If you have ever considered starting up your own business, or maybe you have just created your startup and need to raise funds but feel a bit overwhelmed, you need to read the book Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson. It is a complete guide to venture capital from raising money to selling the business.

The book covers the various sources of funding that are available in great detail including crowdfunding and convertible debt. Because the term sheet is so important, there are four chapters dedicated to it.

Throughout all the chapters, there is an “Entrepreneur’s Prospective” which is very useful to the startuper.

Probably the best feature of the book is the sample term sheet at the end.

So if you are planning or working on your startup and need additional capital, I recommend you get  Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist.