Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry

by Fred Fuld III
Editor & Publisher, Wall Street News Network

Have you ever had to negotiate with your boss about a pay raise, or try to raise money for your company, or interview for a job, or sell a product or service, or even ask someone for a date? If so, it means that you had to give a pitch.

The book, Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry, by Peter Desberg and Jeffrey Davis, is all about pitches. The authors show how to create a pitch, how to prepare for a pitch, how to present your pitch, how to deal with pitch panic, and other strategies. This guide even tells you the best time of day to make a pitch.

The book is also useful for those who have to give speeches.

Don’t let the word “Hollywood” in the title deter you from reading this book. Examples from many different industries are included, such as aerospace, education, automobile, technology, advertising, and many others.

The most important aspect of this book that I liked the most was the extensive research and studies that were done to back up what the book presented.

My favorite chapter was Chapter 5 – Persuasion Bootcamp, where the authors present and describe all of the Compliance Gaining Techniques.

It doesn’t matter if you are the head of a startup, or working your way up the corporate ladder, or trying to promote your book to a publisher, or just trying to sell your products or services to a customer or client, I highly recommend Pitch Like Hollywood to anyone who is ever involved in persuasion.

 

 

 

Article includes affiliate links.

 

Target Funding: A Proven System to Get the Money & Resources You Need to Start of Grow Your Business

by Fred Fuld III

The book, Target Funding: A Proven System to Get the Money & Resources You Need to Start of Grow Your Business by Kedma Ough is by far the the most thorough book I have ever read on getting money for startups and small businesses.

As someone who has created a couple of businesses, I know how hard it is to raise money. Target Funding is a complete guide to finding sources of funds, whether it be for an invention, a technology venture, a startup, a small business, and even franchises.

The book goes into great detail on funding if you fit into a special category, such as veterans, people with disabilities, minority, and women.

Startups are not just for young people. If you are over 50, you may be eligible for ROBS, Rollovers for Business Startups. Never heard of them? Then you better check out page 120 in the book.

How about an IDA, an individual development account, for setting aside funds for starting or expanding a business. If you haven’t heard of this, go to page 277.

Ough has done an outstanding job compiling all this information. I highly recommend  Target Funding.

 

How the 2017 Tax Reform Bill Impacts Small Business

Just in time for tax season, Eric Tyson, MBA, and author of Small Business Taxes for Dummies, reveals how the recent tax reform bill will impact small businesses this year and beyond.

          Hoboken, NJ (March 2019)—As a small business owner, you’ve likely always struggled to minimize your taxes and stay profitable. Now at last, there’s some good news! When the Tax Cuts and Jobs Act federal income tax bill took effect in 2018, it produced many changes that reduced and positively impacted small business taxes. With tax season right around the corner, it pays (literally) to know how this reform impacts your small business’s bottom line.

“All small business owners should be aware of how the recent tax reform affects their tax picture,” says Tyson, author of Small Business Taxes For Dummies®, Second Edition(Wiley, March 2019, ISBN: 978-1-119-51784-9, $26.99). “Not only do most of these changes signify good things for your tax return this year, but understanding them can help you strategize wisely for the future.”

What does the new tax landscape mean for you? Keep reading to learn how the Tax Cuts and Jobs Act will affect (and mostly benefit) your small business.

It reduces individual income tax rates. The Tax Cuts and Jobs Act slashed the corporate income tax rate from 35 to 21 percent, a 40 percent reduction. Likewise, individual income tax rates were also reduced under the new act. Most of the tax bracket rates were reduced by several percentage points. This is great news for the vast majority of U.S. small business owners who operate their businesses as pass-through entities (for example, sole proprietorships, LLCs, partnerships, and S-corps).

It allows a 20 percent deduction for pass-through entities. In redesigning the tax code, Congress rightfully realized that many small businesses operating as pass-through entities would be subjected to higher federal income tax rates compared with the new 21 percent corporate income tax rate.

To address this concern, Congress provided a 20 percent deduction for those businesses. For example, if your sole proprietorship netted you $60,000 in 2018 as a single taxpayer, that would push you into the 22 percent federal income tax bracket. But, you get to deduct 20 percent of that $60,000 of income (or $12,000) for the pass-through deduction, so you would owe federal income tax only on the remaining $48,000. However, this deduction gets phased out for service business owners (such as lawyers, doctors, real estate agents, consultants, etc.) at single taxpayer incomes above $157,500 (up to $207,500) and for married couples filing jointly with incomes more than $315,000 (up to $415,000). For other types of businesses above these income thresholds, this deduction may be limited, so consult with your tax advisor.

“This is a major change that has made small business owners exceedingly optimistic about being able to grow their businesses,” says Tyson.

It allows you to enjoy better equipment expensing rules. Through so-called Section 179 rules, small businesses have historically been able to immediately deduct the cost of equipment, subject to annual limits, they purchase for use and place into service in their business. But the 2017 tax bill expanded these rules. Now, more businesses can immediately deduct up to $1 million in such equipment expense annually (up to the limit of their annual business income). And, this deduction can also now be used for purchases on used equipment. These provisions, which don’t apply to real estate businesses, remain in effect through 2022 and then gradually phase out until 2027 when the prior depreciation schedules are supposed to kick back in.

It increases the maximum depreciation deduction for automobiles. The new tax bill included a major increase in the maximum amount of auto depreciation that can be claimed. The annual amounts of auto depreciation have more than tripled. Effective with tax year 2018, the maximum amounts that can be claimed are as follows:

Year 1: $10,000 up from the prior limit of $3,160
Year 2: $16,000 up from the prior limit of $5,100
Year 3: $9,600 up from the prior limit of $3,050
Year 4 and beyond: $5,760 up from the prior limit of $1,875, until costs are fully recovered.

These annual limits will increase with inflation for cars placed into service after 2018.

It limits your interest deductions. Effective with 2018, companies with annual gross receipts of at least $25 million on average over the prior three years are limited in their deduction of interest from business debt. Net interest costs are capped at 30 percent of the business’s earnings before interest, taxes, depreciation, and amortization (EBITDA). Farmers and most real estate companies are exempt. Then, effective in 2022, this provision actually gets more restrictive and would thus affect even more businesses. At that point, the 30 percent limit will apply to earnings before interest and taxes.

It reduces meal and entertainment deductions. The tax reform bill of 2017 eliminated the entertainment expense deduction for businesses. Under prior tax law, 50 percent of those expenses were deductible (for example, when a business entertained customers and even employees at sporting events, fitness clubs, and restaurants).

The new rules do include some exceptions. On-site cafeterias at a company’s offices and meals provided to employees as well as business meals associated with travel are 50 percent deductible. Meals provided to prospective customers as part of a seminar presentation are still fully deductible. Holiday parties and company picnics are also fully deductible as long as they are inclusive of everyone.

It eliminates the health insurance mandate. Since the Affordable Care Act (a.k.a. Obamacare) was passed by Congress in 2010, some Republicans in Congress vowed to repeal it. With the election of Republican Donald Trump in 2016, it seemed that the pieces were in place for Obamacare’s successful repeal. But, Republicans fell one vote short in the Senate when the late Arizona Senator John McCain gave the repeal measure his infamous thumbs-down vote.

So, the 2017 tax bill included a little-known or -discussed measure that eliminated Obamacare’s mandate effective in 2019, which required people to have or buy health insurance coverage, and if they didn’t, they’d face a tax penalty. So, the penalty tax also disappears in 2019.

It revises rules for using net operating losses. Net operating losses (NOLs) can no longer be carried back for two years. However, NOLs may now be carried forward indefinitely until they are used up. Previously, the carry-forward limit was 20 years. NOLs are limited each year to 80 percent of taxable income.

“Where business taxes are concerned, knowledge is always power,” concludes Tyson. “Learn how you can benefit from this long-overdue tax reform and use that knowledge to make more informed decisions. And by all means, take comfort in knowing that you have plenty of reasons to be optimistic about growing your small business.”

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About the Author:
Eric Tyson, MBA, is the author of Small Business Taxes For Dummies®, Second Edition(Wiley, March 2019, ISBN: 978-1-119-51784-9, $26.99). Eric is an internationally acclaimed and best-selling personal finance author, counselor, and writer. He is the author of five national best-selling financial books including Investing For Dummies, Personal Finance For Dummies, and Home Buying Kit For Dummies. He has appeared on NBC’sToday show, ABC, CNBC, FOX News, PBS, and CNN, and has been interviewed on hundreds of radio shows and print publications.

About the Book:
Small Business Taxes For Dummies®, Second Edition (Wiley, March 2019, ISBN: 978-1-119-51784-9, $26.99) is available at bookstores nationwide and Amazon and other major online booksellers.